About Us

Everyone deserves to smile. 

So we sought out to make it happen. 


Everyone deserves to smile. 

Our goal is help make it happen.

   Everyone Deserves to Smile

We're a group of entrepreneurs from Southern California with a passion for health and wellness. After struggling to find an ethical big brand hygiene company, we decided to create our own. We thoughtfully designed Smile Natural Products with non-toxic, vegan and cruelty-free ingredients to provide a better, healthier and friendlier hygiene solution. When we started Smile Naturals we laid out three key goals to guide our company:

  1. Design products that make people look and feel great.

  2. Sustainably source our products and packaging.

  3. Do awesome things for our community and the world!

Black Owned Clothing
Black Owned Clothing

The Smile Space

The Smile Space is a retail concept store and community space dedicated to providing minority- and women-owned small businesses an intimate place to sell their products, network, and create.


Located in Downtown Los Angeles, the 2-level space is well-suited for pop-up events, workshops, photoshoots and other small gatherings. Stop by the space to grab your Smile Natural Products in person, attend one of our community events, or book the space for your next event. 


"Life's most persistent and urgent question is, what are you doing for others?" - MLK

We're All In This Together: COVID-19 Relief

We've partnered with the Coronavirus Relief Fund in Los Angeles to provide aid for our heroes working on the front lines of the Coronavirus pandemic. Money raised through the Coronavirus Relief Fund will be split evenly amongst CDC Foundation, International Medical Corps and Direct Relief to support first responders & medical professionals working on coronavirus globally. For more information on the Coronavirus relief fund, click here

We donate 10% of our revenue from each purchase to the Coronavirus Relief Fund.