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Everyone Deserves to Smile
We never set out to start a toothpaste company. Brian started making his own toothpaste in 2017 after struggling to find a toxic-free, vegan toothpaste in the bodegas near his Brooklyn apartment. While volunteering in the Urban League, Brian came up with the idea to sell his toothpaste as a fundraiser for families who needed school supplies for upcoming school year. After the fundraiser, Brian realized he could use his toothpaste to make a bigger impact on his community and beyond and Smile Natural Products was born.
Since our inception we've always had a mission to do things the right way-- even if inconvenient. Since 2017 we have created products that were plastic-free, cruelty-free, and would leave a positive affect on our customers health and their communities.


We are proud of the fact that all of Smile Natural Products have been thoughtfully designed with non-toxic, vegan, and cruelty-free ingredients that provide a healthier and friendlier hygiene solution for everyone!
The Smile Space
The Smile Space is a retail concept store and community space dedicated to providing minority- and women-owned small businesses an intimate place to sell their products, network, and create.