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Personalized oral care


you need for 

a healthy 


Your SMILE is one-of-a-kind (literally).

We work with dentists to recommend the best dental care and best products for your unique SMILE-- affordably and ethically.


products & services

Good for your smile. Good for the planet!

Oral Care Collection

Make your smile stand out!

Oral Care Services

Top Rated Products

Featured products


10,000+ happy customers and counting

What customers are saying

What we care about

Better for you

We only use the highest quality ingredients. 

Better for the planet

We take pride in offering plastic-free products that don't harm the environment.

Better for animals

We only use plant based ingredients and never test on animals.

Better for you wallet

We believe everyone should have access to affordable dental care.

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